Sollar Cards: discount-bonus system of cashless payments
on the basis of smart-cards
Discount-bonus system of cashless payments on the basis of smart-cards
System “Sollar Cards” is a multi-purpose automated system which combines the possibilities of smart card based electronic payment system and coalition loyalty system using bank security technologies. It can be utilized in any trade network (gas stations, drug stores, supermarkets, tourist agencies) and allows uniting various retail trading segments. The supported customer loyalty systems are cumulative, discount, bonus, discount-bonus, etc.
Specialized payment cards are a convenient tool of account. It is attractive for the client because goods can be purchased under the fixed price, the owner of business wins because he receives circulating assets in the advance payment.
The system “Sollar Cards” allows to control a discount policy of complementary (coalition) trading networks and networks of services. The basic features “Sollar Cards” in this plan - a big number of base variants of discounts, flexible and simple adjustment, opportunity of fast launching of new schemes of discounts and actions - for separate groups of consumers, for certain periods, for certain conditions. Not the last value has also acceptable, rather low (in comparison with analogues) cost of the system.
“Sollar Cards” system is universal and can be used in any business area. It also allows companies to unite into coalition loyalty programs.
“Sollar Cards” is an individual approach to each customer’s needs. A flexible mechanism of discount-bonus policies creation is a powerful tool for marketing specialists.
“Sollar Cards” allows to control effectively mutual settlements of accounts performed with the help of cards, approach each client individually and take a strict control over the money expenses.
System of electronic payments
In «Sollar Cards» system the resources entered to a client on a payment card are distributed into two kinds of purses - monetary and commodity. The monetary purse is measured in a currency equivalent. In commodity purses the commodities are specified in the prices for a commodity unit, for example, for fuel - in liters, for packings of butter - in pieces, etc.
The «Sollar Cards» system allows to completely automate the account of products, fuel and accompanying goods sold by means of smart-cards - with the set frequency all transactions about use of cards on points of sales are transmitted to the Operational center. The system supports usage of several payment schemes and enables to choose the most convenient - an electronic purse, the limit scheme, etc.
Simplicity of usage of card of «Sollar Cards» system by the client
For the client the scheme of work of the system « Sollar Cards » is very simple. The client receives his payment-discount card at the office of a trading network, in which the Operational center of system is installed. One card contains various kinds of purses and a set of discount policies which the manager will establish for the given client. After giving out the card is at once ready for use in all places of sales.
The system offers client to recharge cards in an operating centre as well as in points of sales. Thus the owners of the system receive the possibility of attracting more prepaid funds. Non-cash settlements of accounts help to avoid collection procedures.
“Sollar Cards” offers to the marketing department of the company unlimited possibilities for sales stimulating and clients satisfaction with the help of cumulative, discount, bonus and discount-bonus loyalty programs.
During loyalty programs development the system allows company management to concentrate their customers on the current goals of the trade network – it can be either customers attraction with the help of campaign discounts, ‘regular receipt’ price increase, specific brands sales stimulating, long-term customers satisfaction with the help of cumulative system or bonus program and so on.
At the given moment the basic “Sollar Cards” system delivery package includes 38 basic variants of loyalty and discount programs.
Coalition discount system
The primary goal of the discount system - to promote increase in a turnover of a trading network and strengthening of its positions in the market. “Sollar Cards” system provides:
Attraction of new clients - by means of smaller, than at competitors, price for the goods/services, more convenient forms of the payment, more attractive kinds of discounts, faster service;
Keeping of existing buyers - accumulative discounts with time become more and more favorable, bonuses and gifts stimulate to make necessary volume of purchases;
An individual approach to each client - allows to strengthen stimulus for new purchases due to an exact binding to personal volume of payments, to italicize VIP clients;
Conformity to requirements of the market, especially if competitors also use discount systems;
Cooperation with business supplementing (banks, other shops and service providers) - at joint usage of one discount system and its smart-cards.
“Sollar Cards” system uses the most recent electronic plastic cards with a chip of SLE66CXXXP series.
Our software is widely installed in the region of CIS and Eastern Europe.